![]() ![]() It is run by “Das Umbrella Pte Ltd”, a marketing firm that also owns Origin Sleep, which it ranks first with 8.9 out of 10. Likewise, the site looks legitimate, but it too has links to a competitor. It is owned by DIBMat GmbH, a “fully owned subsidiary of Emma Sleep”. The reviews are “based on criteria that our sleep experts deem important”, the website notes. The Emma Comfort mattress, meanwhile, scores 8.9. The Noa mattress scores 5.8, the Sleeping Duck Mach II gets 6.0. It ranks some of the big players in the mattress industry. Mr Wijeyeratne noticed that searching Sleeping Duck on Google brought up the website as the first – sponsored – result. It is also defending a legal claim from venture capitalist Adir Shiffman. Sleeping Duck reported $74.6 million in revenue in the 2022 financial year, according to filings with the corporate regulator. ![]() Mattresses alone are a $1.4 billion industry. The mattress and bedding retail sector is worth $3.8 billion and employs 5800 people in Australia, according to a report by IBISWorld published in August. ![]()
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